Ann Pettifor

Gordon Roddick’s big idea

Gordon Roddick has honoured a group of ‘ethical pioneers’…and yours truly is amongst them. Read his Observer piece here.

Then the various pioneers are profiled: Martha Lane Fox,The Yes Men,  Colin Hines, Ricardo Semier, Helena Kennedy and your humble blogger.

Gordon is something of a pioneer himself:  Fairtrade, the Body Shop and the Big Issue. But for me one of his great strengths is his willingness to showcase, support and work with strong women. Unusual for a man, and unsurprisingly… of my heroes.


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